Essentials of pricing analytics: tools and implementation with excel
Auteur :
Haugom, Erik / Alnes, Per Kristian
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032989815
Date de publication :
9 févr. 2026
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.