Marketing ethics and consumer society: practising inclusive, responsible and sustainable marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032994918
Date de publication :
3 avr. 2025
Dimensions :
24,6 x 17,4 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and the wider social, cultural, and political context of marketing activities. A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics.