Nostalgic branding in the toy industry
Auteur :
Lubiński, Kamil / Grębosz-Krawczyk, Magdalena
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032997995
Date de publication :
24 avr. 2025
Dimensions :
21,6 x 13,8 cm
Poids :
420 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.