For the culture: the power behind the world's most successful brands, from apple to beyoncé
Auteur :
Collins, Marcus
Éditeur :
Pan Macmillan
ISBN :
9781035020010
Date de publication :
11 mai 2023
Dimensions :
24,0 x 16,0 x 3,0 cm
Poids :
508 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.