For the culture: the power behind what we buy, what we do and who we want to be
Auteur :
Collins, Marcus
Éditeur :
Pan Macmillan
ISBN :
9781035020034
Date de publication :
5 sept. 2024
Dimensions :
19,7 x 13,0 x 2,0 cm
Poids :
224 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.