Principles of marketing for a digital age
Auteur :
Tuten, Tracy L.
Éditeur :
Sage Publications Ltd
ISBN :
9781036201098
Date de publication :
1 déc. 2025
Dimensions :
24,6 x 18,9 cm
Poids :
1050 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook, which explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.