Consumer behaviour: applications in marketing
Auteur :
East, Robert / Singh, Jaywant / Wright, Malcolm / Vanhuele, Marc
Éditeur :
SAGE Publications Ltd
ISBN :
9781036206413
Date de publication :
12 déc. 2026
Dimensions :
24,6 x 18,9 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Move beyond basic psychology with this critical, research-led approach to consumer behaviour. This new edition is fully updated with insights on AI, digital advertising, and behavioural finance.