Marketing communications for a digital age
Auteur :
Tuten, Tracy L.
Éditeur :
Sage Publications Ltd
ISBN :
9781036214104
Date de publication :
14 mars 2026
Dimensions :
24,6 x 18,9 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Gain an invaluable insight into the entire marketing communications process with this contemporary and accessible textbook which integrates both traditional principles and digital techniques.