Corporate communication: a guide to theory and practice
Auteur :
Cornelissen, Joep P.
Éditeur :
SAGE Publications Ltd
ISBN :
9781036215538
Date de publication :
17 nov. 2026
Dimensions :
24,2 x 17,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A comprehensive Corporate Communication textbook which balances theory and practice through well-known case studies and a grounding in academic research.