Management decision-making, artificial intelligence and analytics
Auteur :
Gressel, Simone / Pauleen, David / Taskin, Nazim
Éditeur :
SAGE Publications Ltd
ISBN :
9781036216634
Date de publication :
14 nov. 2026
Dimensions :
24,2 x 17,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A clear, up-to-date guide showing managers how data, big data and AI—especially the latest GenAI tools—transform decision-making, ethics and organisational practice, packed with real-world cases and perfect for business and management students at every level.