Social media marketing
Auteur :
Tuten, Tracy L.
Éditeur :
SAGE Publications Ltd
ISBN :
9781036241285
Date de publication :
12 déc. 2026
Dimensions :
24,6 x 18,9 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Combining theory, real-world practice, insights on AI, and platform-specific guidance to prepare students for study and modern marketing careers, Social Media Marketing is the go-to textbook for understanding how social media really works today.