Strategic communication: an introduction to theory and global practice
Auteur :
Falkheimer, Jesper / Heide, Mats
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041002000
Date de publication :
23 avr. 2026
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.