Extended reality and the fashion industry: driving engagement through immersive experience
Auteur :
Plume, Cherniece J. / Sun, Haoye / Murtaza, Soomal
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041017752
Date de publication :
15 avr. 2026
Dimensions :
21,6 x 13,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Extended Reality and the Fashion Industry offers a comprehensive and forward-looking exploration of how immersive technologies are transforming fashion. Covering virtual, augmented and mixed reality, the book examines how XR reshapes design, storytelling, retail, identity and consumer psychology.