Material life, the: process innovation for retailers and brands
Auteur :
Amlani, Liza / Dhiman, Raj
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041022879
Date de publication :
17 déc. 2025
Dimensions :
25,4 x 17,8 cm
Poids :
410 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book discusses the value of “how†versus “what.†Process innovation is the practice of improving how products are made. Many retailers and brands often over-emphasize what products are sold. In doing so, they miss out on valuable cost-savings and getting products to market faster.