Strategic partnership management: understanding interfirm collaboration for competitive advantage
Auteur :
Gibbs, Richard / Puranik, Akash
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041028437
Date de publication :
25 juin 2026
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The strategic importance of interfirm partnerships, their growing complexity, volume and frequently international nature has amplified the relevance to ensure future leaders have the skills required to manage them. This book describes the strategic relevance of partnering, which frequently forms the basis for a firm’s competitive advantage.