Qualitative marketing research: understanding consumer behaviour
Auteur :
Maison, Dominika
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041031147
Date de publication :
24 févr. 2026
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.