Consumer behavior and digital services: competence, rights and protection
Auteur :
Fandrejewska-Nowakowska, Alicja / Eisenbardt, Monika / Eisenbardt, Tomasz
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041033141
Date de publication :
16 oct. 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book analyzes the conditions for the development of e‑services and digital services in the European Union. It will appeal in particular to scholars and post-graduate students in the fields of consumer behavior, consumer law, marketing, technology and innovation management.