Artificial intelligence for marketing strategies: real-life applications and case studies
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041034179
Date de publication :
5 oct. 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book introduces emerging AI technologies and their potential to reshape the marketing landscape, offering a visionary perspective on the future of marketing strategies. It is a comprehensive guide for professionals, scholars, and decision-makers looking to navigate the transformative potential of AI in the modern marketing landscape.