Ai powered insight: marketing research reconfigured
Auteur :
Michael, Michalis A. / Rossides, Nicos
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041038177
Date de publication :
20 mai 2026
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book sheds light on the untapped potential of AI-driven analytics in market research, so that businesses can better understand and interact with their customers.