Creativity in marketing education: storytelling, imagination and purpose
Auteur :
Moin, S M A
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041040989
Date de publication :
3 mars 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This volume reimagines the classroom as a space where creativity, imagination, and inclusivity drive learning, and explores how purposeful education can nurture both intellect and soul. It will appeal to educators, scholars, and changemakers in the field of marketing, who believe that marketing can – and must – be a force for good.