Communal consumption experience, the: ritual, exchange and the business of connection
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041048886
Date de publication :
16 juil. 2025
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect.