Smart parts pricing: how to price in after-sales to maximize profitability
Auteur :
Zatta, Danilo
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041077909
Date de publication :
12 déc. 2025
Dimensions :
23,4 x 15,6 cm
Poids :
360 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In Smart Parts Pricing, pricing expert Dan Zatta explains how to boost profitability and build a competitive advantage, transforming the way companies set and manage after sales prices. It uncovers all the key aspects of monetization: price strategy, price setting, price implementation, price steering, and price enablers.