Systematic planning for business functions: how to develop strategic business plans
Auteur :
Butuner, Hakan
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041079651
Date de publication :
14 oct. 2025
Dimensions :
25,4 x 17,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book presents a framework of six steps through which each business passes, a pattern of procedures for straightforward planning, and the three fundamentals -- marketing strategy, operations strategy, and sensitivity analysis -- involved in any business planning project.