Digital brand management: understanding consumers and communication in the digital age
Auteur :
Grębosz-Krawczyk, Magdalena / Siuda, Dagna
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041087182
Date de publication :
11 sept. 2025
Dimensions :
23,4 x 15,6 cm
Poids :
560 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.