International competitiveness and global markets: marketing capabilities of exporting smes
Auteur :
Bodlaj, Mateja / Pfajfar, Gregor
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041088806
Date de publication :
21 juil. 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a systematic review on the marketing capabilities of exporting small and medium-sized enterprises. It will be an essential resource for researchers and advanced students in international marketing, international business and management, entrepreneurship, and family business studies.