K-pop content strategy, the: marketing models for creative success
Auteur :
Falla, Dominique
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041090182
Date de publication :
29 juil. 2026
Dimensions :
21,6 x 13,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores how K-pop’s strategic approach to content creation offers powerful lessons on building sustainable careers beyond algorithm dependency. It is tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies.