Decoding global marketing decisions: leveraging ai and emotional intelligence for entrepreneurial success
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041093169
Date de publication :
24 août 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book examines the transformative power of AI and emotional intelligence and offers a roadmap for navigating global market challenges. This book equips readers with practical strategies to harness AI insights and emotional awareness, enabling them to comprehend consumer behavior and enhance their decision-making.