Real estate marketing: strategy, personal selling, negotiation, management, and ethics
Auteur :
Sirgy, M. Joseph
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041093572
Date de publication :
29 avr. 2026
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Real Estate Marketing, Second Edition is designed to educate real estate students with the art and science of the real estate marketing profession. The new edition includes expanded coverage of real estate marketing across English-speaking countries and discusses the use of AI and technology in real estate marketing.