Integrating marketing and supply chain management: converging paths to holistic business success
Auteur :
Fotiadis, Thomas A. / Folinas, Dimitris / Lindgreen, Adam / Gasteratos, Antonios / Vassiliadis, Christos A.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041096122
Date de publication :
14 nov. 2025
Dimensions :
24,6 x 17,4 cm
Poids :
850 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.