Public relations campaigns that changed america: how strategic messaging shaped culture, industry, and public perception
Auteur :
Luttrell, Regina
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041104889
Date de publication :
9 déc. 2026
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book reveals how public relations turned ordinary products, events, and behaviors into lasting American cultural traditions. It provides actionable insights for undergraduate students, instructors, communication professionals, and curious readers who want to understand how ideas become habits and how brands become symbols.