Anthropomorphism and animism in advertising: persuasive tactics and the influence on consumer behavior
Auteur :
Karpińska-Krakowiak, Małgorzata
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041108849
Date de publication :
16 oct. 2025
Dimensions :
23,4 x 15,6 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.