Dynamics of persuasion, the: communication and attitudes in the 21st century, international student edition
Auteur :
Perloff, Richard M.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041125624
Date de publication :
7 oct. 2026
Dimensions :
25,4 x 17,8 cm
Poids :
1110 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Accessibly written and research-informed, the ninth edition of this important text offers readers a comprehensive view of persuasion, attitudes, and influence. It is ideal for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs.