Ai for marketing: the consumer perspective
Auteur :
Cakim, Idil M.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041135326
Date de publication :
29 juil. 2026
Dimensions :
19,8 x 12,9 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines the human side of AI adoption at a time when technology is advancing faster than consumer comfort. Millions use AI to search, plan, create, and make decisions, but trust remains fragile. Cakim explains why that gap persists, and what it means for marketers trying to reach audiences who are both curious and cautious.