Mapping the media-marketing ecology
Auteur :
Hardy, Jonathan / MacRury, Iain / Núñez Gómez, Patricia
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041143758
Date de publication :
24 juil. 2026
Dimensions :
21,6 x 13,8 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media-marketing integration. Providing an authoritative taxonomy for branded content advertising forms and formats, this book is a useful guide for students and researchers.