New venture management: the entrepreneur's roadmap for development, management, and growth
Auteur :
Kuratko, Donald F. / Hornsby, Jeffrey S.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041149026
Date de publication :
16 févr. 2027
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The 4th Edition of New Venture Management provides a comprehensive introduction to new venture creation and management, addressing both traditional fundamentals and cutting-edge developments. This practical textbook guides readers through the complete venture lifecycle while incorporating contemporary challenges and opportunities.