Primal marketing: evolutionary secrets for higher-impact marketing strategies
Auteur :
Nicholson, Michael / Xiao, Sarah Hong
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041149057
Date de publication :
16 juil. 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies. The book bridges theory and application.