Marketing in a competitive economy
Auteur :
Rodger, Leslie W.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041155157
Date de publication :
21 nov. 2025
Dimensions :
23,4 x 15,6 cm
Poids :
630 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. Marketing moved from an exercise in profitably disposing of excess goods, to being concerned with producing goods as a result of market opportunities.