Beginner's guide to experiments in consumer research, a
Auteur :
Carlsson Hauff, Jeanette / Nilsson, Jonas
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041165927
Date de publication :
17 juil. 2026
Dimensions :
23,4 x 15,6 cm
Poids :
170 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process.