Managerial economics: theory and application for decision makers
Auteur :
Chandra Das, Ramesh / Mukherjee, Sovik
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041167884
Date de publication :
12 oct. 2026
Dimensions :
24,6 x 17,4 cm
Poids :
1160 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book encapsulates the changing dimensions of managerial behaviours through existing microeconomic theories. It throws light on the decision-making process of consumers to demonstrate the potential absorbing capacity of the firms’ produce, with the aim of fulfilling their objectives while being socially sustainable.