Branding books across the ages: strategies and key concepts in literary branding
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041176367
Date de publication :
1 déc. 2025
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, Branding Books Across the Ages seeks to show how literary scholars understand branding.