Digital gaming and the advertising landscape
Auteur :
Hera, Teresa de la
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041178118
Date de publication :
1 déc. 2025
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games.