Measuring exposure and attention to media and communication: solutions to wicked problems
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041182610
Date de publication :
1 déc. 2025
Dimensions :
23,4 x 15,6 cm
Poids :
300 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is the first that gives a complete overview of a topic crucial for media and communication studies, including theoretical foundations, practical applications in the field, and a toolbox with all measures and their characteristics.