Orchestrating public opinion: how music persuades in television political ads for us presidential campaigns, 1952-2016
Auteur :
Christiansen, Paul
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041183747
Date de publication :
1 déc. 2025
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.