Absolute essentials of social marketing
Auteur :
French, Jeff
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041193050
Date de publication :
14 juil. 2026
Dimensions :
21,6 x 13,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Absolute Essentials of Social Marketing provides a comprehensive yet accessible guide to Social Marketing theory and practice, offering systematic approaches to influence behaviour for personal and social good through marketing principles and behavioural science.