Strategic public relations writing: tactics, techniques and ethics in the age of ai
Auteur :
Eggensperger, Jim / Salvatore, Jeanne M.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041199793
Date de publication :
28 déc. 2026
Dimensions :
25,4 x 17,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Providing insights into public relations from nonprofits to major corporations, this second edition prepares students for careers as effective strategic communicators. This text is ideal for undergraduate and postgraduate public relations writing courses, particularly those emphasizing strategy or combining strategy with writing.