Strategic management and business modeling: creative industry business models in theory and practice
Auteur :
Rosini, Giacomo
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041202950
Date de publication :
26 août 2026
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a fresh perspective on business strategy and business modeling, tailored to the dynamic creative and cultural industries. It bridges classical strategic thinking with contemporary dynamic approaches, introducing an innovative integrated framework that connects business strategy formulation with business modeling design.