Navigating marketing decisions for sustainable growth
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041206156
Date de publication :
31 août 2026
Dimensions :
23,4 x 15,6 cm
Poids :
790 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Divided into two parts – ‘Consumer-Driven Marketing Strategy’ and ‘Purpose-Driven Marketing Strategy’—this book emphasizes the importance of offering eco-friendly products, fostering meaningful local partnerships, and aligning marketing efforts with the values of conscious consumers.