Winning with data and the athlete brand
Auteur :
Green, Fiona
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041207962
Date de publication :
13 avr. 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create—memories that last decades beyond their final performances—represents vastly untapped commercial potential.