Strategic management: from theory to practice
Auteur :
Amason, Allen / Ward, Andrew
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041208976
Date de publication :
30 mars 2027
Dimensions :
25,4 x 17,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This new edition of Strategic Management conveys how enduring and fundamental principles of economic and human behavior apply even in an era of accelerated change driven by AI. The book conveys the fundamental keys to how strategy works and encourages critical thinking to aid students future actions in managing their own firms.