Ecofusion marketing: strategies for industry 4.0 sustainability
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041228332
Date de publication :
29 avr. 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Using real-world case studies and future-forward trends, this book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.